Hello, welcome to this quiet space.

This is where you’ll find reflections and thoughts from Yuan, founder & artist of ELEWHITE, gathered along the way. Many of these notes were first shared with our newsletter subscribers, and we felt they also deserved a home here.

See you in the notes :)

Founder's Notes

💌 It’s Not A Small Number

💌 It’s Not A Small Number

ELEWHITE’s 2025 revenue increased by over 4x (not counting tariffs). Compared to 2024, this increase is no small number for us, especially when I truly thought U.S. tariffs would knock...

💌 It’s Not A Small Number

ELEWHITE’s 2025 revenue increased by over 4x (not counting tariffs). Compared to 2024, this increase is no small number for us, especially when I truly thought U.S. tariffs would knock...

✍🏻 Reflection: We Stayed Quiet in The Noise 🌊

✍🏻 Reflection: We Stayed Quiet in The Noise 🌊

2025 marks the fourth year since ELEWHITE’s very first puzzle in 2021. If you’ve been with us for a while, you’ve probably noticed: we’re a quiet brand. No hype. No...

✍🏻 Reflection: We Stayed Quiet in The Noise 🌊

2025 marks the fourth year since ELEWHITE’s very first puzzle in 2021. If you’ve been with us for a while, you’ve probably noticed: we’re a quiet brand. No hype. No...

✍🏻 Reflection: Why ELEWHITE Exists 🧩

✍🏻 Reflection: Why ELEWHITE Exists 🧩

I've recently been reflecting on why ELEWHITE exists. If you were to ask me what sets ELEWHITE apart from other puzzle brands, I would say...

✍🏻 Reflection: Why ELEWHITE Exists 🧩

I've recently been reflecting on why ELEWHITE exists. If you were to ask me what sets ELEWHITE apart from other puzzle brands, I would say...