Hello, welcome to this quiet space.

This is where you’ll find reflections and thoughts from Yuan, founder & artist of ELEWHITE, gathered along the way. Many of these notes were first shared with our newsletter subscribers, and we felt they also deserved a home here.

See you in the notes :)

Founder's Notes

💌 Revenue Increased by Over 4x

💌 Revenue Increased by Over 4x

ELEWHITE’s 2025 revenue increased by over 4x (not counting tariffs). Compared to 2024, this increase is no small number for us, especially when we truly thought U.S. tariffs would knock...

💌 Revenue Increased by Over 4x

ELEWHITE’s 2025 revenue increased by over 4x (not counting tariffs). Compared to 2024, this increase is no small number for us, especially when we truly thought U.S. tariffs would knock...

✍🏻 Reflection: We Stayed Quiet in The Noise 🌊

✍🏻 Reflection: We Stayed Quiet in The Noise 🌊

2025 marks the fourth year since ELEWHITE’s very first puzzle in 2021. If you’ve been with us for a while, you’ve probably noticed: we’re a quiet brand. No hype. No...

✍🏻 Reflection: We Stayed Quiet in The Noise 🌊

2025 marks the fourth year since ELEWHITE’s very first puzzle in 2021. If you’ve been with us for a while, you’ve probably noticed: we’re a quiet brand. No hype. No...

✍🏻 Reflection: Why ELEWHITE Exists 🧩

✍🏻 Reflection: Why ELEWHITE Exists 🧩

I've recently been reflecting on why ELEWHITE exists. If you were to ask me what sets ELEWHITE apart from other puzzle brands, I would say...

✍🏻 Reflection: Why ELEWHITE Exists 🧩

I've recently been reflecting on why ELEWHITE exists. If you were to ask me what sets ELEWHITE apart from other puzzle brands, I would say...