💌 It’s Not A Small Number

ELEWHITE’s 2025 revenue increased by over 4x (not counting tariffs).

Compared to 2024, this increase is no small number for us, especially when I truly thought U.S. tariffs would knock us out. You proved me wrong - Thank you, ELEWHITE supporters! 🙌🏻

If I had to pick one keyword for 2025, it would be intentional — in both business and my personal life.

If you’ve been following our newsletter, earlier this year, I asked myself some big questions: Why does ELEWHITE exist? And what sets us apart from other puzzle brands? The crystal-clear insights gained from those reflections became a strong compass for everything we did this year.

An increase in revenue is not the most important outcome, but it is a tangible one that I can easily share with you. The most important outcome is the connection we’ve built this year — real, amazing connections. We hope you felt it from us, too.

It’s love, LOVE! ♥️

Inventory Crisis 

Most of our designs (24 out of 30) sold out by the end of October 2025. The remaining designs are critically low in stock—and as a result, we missed the holiday sale.

The “Sold Out” badge looked great most days, until we had nothing left to sell during the holidays… which was somewhat embarrassing 😅

Here’s hoping Yuan does a better job with inventory planning next year.
Crystal ball, anyone? 🔮 😄

HAPPY HOLIDAYS, EVERYONE!!! 🎄🎉

The more I write this, the more excited I get. I’ll stop here before I hype myself up too much in this quiet room 😁

With immense love and excitement,
Yuan [Founder & Artist]