Our Story

ELEWHITE was founded in 2021 in Calgary, Canada, by Yuan (me) - a healthcare leader and artist with a deep love for art & design, emotional well-being, and entrepreneurship.

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The best way to describe who we are is to share one of my reflective journals:

"I've recently been reflecting on why ELEWHITE exists.

If you were to ask me what sets ELEWHITE apart from other puzzle brands, I would say it’s the intention and care behind everything we do.

The world is not short of beautiful puzzles. Creating another one for its own sake would be meaningless. Instead, we want to create something meaningful, something deeper - for you and for ourselves.

Because of this purpose, we choose not to license pre-existing artwork just to make a puzzle - any puzzle brand can do that - ELEWHITE doesn't need to join the crowd.

ELEWHITE is here to create — from scratch 💜

We believe that when art is created with intention and with you - puzzlers - in mind, it carries meaning. It connects. It lasts. That’s what we’re proud of.

This same purpose has allowed us to attract like-minded artists, and for that I’m deeply grateful. It’s beyond satisfying to work with talents who share the same passion, vision, and reason. Everything moves in harmony when the heart is in the right place.

In the fleeting spark of life, we strive to create something meaningful - for you and for ourselves." 

With a dedicated in-house art team, every puzzle is designed specifically for puzzlers - shaping each detail with care and intention.

If our work sparks a sense of connection, brings you comfort, warmth, or peace — then we’ve achieved what we set out to do.

Thank you for walking this journey with us.

With much love and gratitude,

Yuan

 

Follow our journey on Instagram: @elewhite.co