✍🏻 Reflection: We Stayed Quiet in The Noise 🌊

A Few Thoughts Before Our Pre-Orders

As I prepare for our pre-order event on August 7th, a few thoughts have been drifting through my mind.

2025 marks the fourth year since ELEWHITE’s very first puzzle in 2021. If you’ve been with us for a while, you’ve probably noticed: we’re a quiet brand. No hype. No flashiness. Just quietly doing our thing.

We see trends, and yes, the temptation is always there: “Maybe ELEWHITE should release something like that too?” But we’ve stayed grounded. We only release something when it feels right and when it aligns well with our purpose. Not to chase trends. Not to capitalize on moments.

In a space filled with much noise - and with many brands competing for your attention - it takes discipline and authenticity to stay true to who we are.

A Chinese is saying I really love:
“Still water runs deep.”
I think that describes ELEWHITE well.

In peace,

Yuan [Founder & Artist]